Internet Is a Double-Edged Sword Essay

Internet already becomes a part of most humen’s life. Most people would like to sit in front of a computer many hours. Young people would like to share their information on facebook than their parents. Knowing how internet effect people’s relationships to other people is important, because there is nothing can replace relationships in human’s life and very hard to fix it. First internet will increase loneliness. Acording to stoll, people who would like to spend time on internet will become more lonely. â€Å"For every hour each week spent online, this group sharnk by about 4 percent.†(Iso, 1) It is very easy to understand. We only have 24hr each day. When a person spends more time on internet, he would spend less time with his family or real life friends. Those people who live with that person in real life will start leaving him. However, those people who found out on the social network site will not stay online all the time. During the blank time, this person will feel lonely. There is nothing in his life. When a person spends more time on internet, enjoy his own small world more, he is also kept away from outside by internet. Most people know, when those people who are falling in internet. they will not respond to any one, refuse any thing not relate with them, not eating any food until really hungry. If any one tries to stop those people in the middle, they will be yalled or scolded. The effect is not very obsiver in the beginning. It will stack. Like a snow ball becomes bigger and bigger. Under this mode, people are selfcentered. People will be lonely by selfcenter, and be isolated by other people. Second, interenet is almost the fastest way to transfer messages and informations. It is good and bad. It is like a double-edged sword. Different way to use it, it will creat differet endings. Many scandals are released on internet first, than many people share or retwitter it. The imformation will not be able to control any more. The problems related with scandals will be solved by the pressure from publick opinion. Presidential election is a best very good example. Romney had almost as many supporters as Obama. After a vedio about a meeting between Romney and many rich supporters in a restauarnt, he lost a lot of supporters instantly. Romney and some of his suppoters’ relationships were totally over at that time. Romney tried to changed those supporters†™ mind about that vedio, but it is way too hard to fix it. On another hand, there are not only bad enddings. Those singers or movie starts use social network site to share their messages to their fans. Internet reduces the distence between people’s relationship. Those famous people would not be easy to meet in real life. Internet is the best way. Few weeks ago, there was a news related with a family and Facebook. A lady send a none sence messages on Facebook. Her hasband immidently realized his wife may suffered a heart attack. He called 911 and drive back to home. Because he descovered it early, his wife get rescued. Internet helped him protected this relationship. Thrid, internet is place can creat relationship. In 20th century, many people start trying to find their wife or husband on social network site or online games. The relationship is very to creat and start compear with real life. People do not have to scare to be refused by a girl or a guy online. No one is watching beside. People will not feel too lose about refuse. Many girls or guys will accept it most time. They would like to give a try, because the person can be the right one. The relationship looks beautiful but it is made by glass. We never know how much lies covered by internet. It can be a fake relationship. Internet is only a tool. It will effect user and their relationship to other people. It is a knock-on effect. People is one who kick it. It still people effect relationship. The only difference is the way use internet.

Iphone 4 Research Paper

Weighing in at just four point eight ounces, the iPhone four is one of the most well-known and incredible touch screen cell phone devices ever made. With so many amazing features, information and capabilities, this phone is undoubtedly a must have of two thousand and twelve. All around the world, you see business professionals making important calls, closing in on company deals and occasionally talking to their spouses about what they will have for dinner. However, these sophisticated workers are not the only people you will see with an iPhone in their hand.Apple Corporation has keenly targeted buyers of all ages with the iPhone’s broad array of capabilities. Starting with elementary aged children, who are lured in by the gaming qualities, along with their parents who want to be able to contact them after school or at soccer practices. For them, it is a fun yet functional addition to everyday life. More common users of the iPhone are Twitter, Facebook and Instagram-obsessed te enagers. Whether it is a sit down dinner or during high school and college classes, teens are always checking for new tweets, messages, status updates and professional looking Instagram photos.Shocking or not, the average teen checks their smartphone around three hundred times per day; twelve and a half times an hour, which equals out at every four point eight minutes. The average adult was not far behind this statistic, as they check primarily their email every twelve minutes. These are just a few different types of iPhone owners, but since there are so many technology savvy people in the world, almost anyone has the ability to use the iPhone.The iPhone has an astonishing sixty four million users throughout the United States, although Droid, Android, and HTC brand phones have claimed fifty one percent of smartphone users and iPhone users hold on closely to that remaining forty nine percent. Another great feature with the iPhone is Siri; interactive software that allows you use your voice to send messages, place calls and even locate the nearest coffee shop. All you do is hold the home button, and Siri will ask you how she can help. As most people know, the iPhone is made with glass on both the back and the front sides, which amounts to a beautiful retina display.This however causes many cracked and shattered expensive-to-fix screens. The five-megapixel camera also draws people to the iPhone since it is one of the best on the market. You will be sure to capture that Kodak moment every time. With a height of four point five inches, a width of two point three inches and a depth of zero point three seven inches, the iPhone most definitely is not the thinnest smartphone on the market. That is the Droid Razr, which is a large competitor to the iPhone, but it does not affect Apple because they have such extreme profits every year.Since the iPhone has eighteen international language options available, it is accessible nearly all over the world. With these great acces sories and uses, the iPhone seems like an ideal choice. Even though the iPhone appears perfect in every way, everything has flaws and there is no way around that. To start off, the iPhone as afore mentioned, is made of glass which causes it to be very fragile. This specific reason is a large contributor to why millions of dollars each year are spent on accessories such as cases and screen protectors, since some people do not purchase a case solely for decoration.One single slip of the fingers and your iPhone can be destroyed. Compared to other smartphones, the iPhone battery life does not stand up to its competitors. The Droid Incredible has a battery life of twenty hours while the iPhone’s lithium battery holds an average of seven hours of use. Few things in my opinion could be worse than a dead phone when you need it most. Another weakness the iPhone has is its lack of availability for a memory card to be inserted. This drives away the smartphone users who have thousands of songs in their iTunes libraries, hundreds of pictures and videos along with the large gigabyte use for gaming apps.Another downfall would be the price. The phone itself is six hundred dollars if it needs to be replaced. It is no doubt worth that much, but since apple makes so much money the price should be lowered. A Droid Razr has almost all of the same features as the iPhone yet it only cost three hundred and fifty dollars. If I could personally change one thing about the iPhone, it would be the maps application. It should have turn-by-turn navigation similar to a real GPS.The iPhone is extremely difficult to use for directions if you are driving, not to mention dangerous while one attempts to read the confusing map. The map does not point you in the direction you are going; it points you in the direction that you are coming from. Overall, I believe the strengths outweigh the weaknesses and sixty four million other people must agree with me. The iPhone is used all over the world by many different people and for many different things including maps, the outstanding camera, its retina display, fast internet speed and everything else it contains.Overall, it would be a great investment for someone who needs a phone that does more than call. Although the iPhone has a few imperfections, its vast array of features makes it hard to pass up. http://www. apple. com/iphone/iphone-4/specs. html http://www. pcmag. com/article2/0,2817,2397688,00. asp http://articles. businessinsider. com/2010-01-13/tech/30018103_1_screen-repair-kit-iphone http://www. apple. com/iphone/built-in-apps/maps-compass. html http://articles. latimes. com/2012/jun/12/business/la-fi-apple-20120612

Identity Thesis Essay

Over the course of history, different theories have been formulated to help explain the complex relationship between the mind and the body. One of the theories elucidating the mind-body relation is dualism—the view that mental states are independent from physical states. Mental states are ones of thinking, feeling, and believing whereas physical states are those outlined by physical and biological sciences. In contrast to dualism, physicalism insists that mental states are somehow physical states. The most straightforward version of physicalism is the identity thesis—the theory that every type of mental state is identical to some type of physical state (Reasons and Responsibility, 285-286). Dualists and physicalists have disputed over the validity of the identity thesis; dualists denying its claim and physicalists defending it. The biggest problem facing physicalists and the identity thesis is the concept of qualia, the phenomenal quality of a mental state (Reasons and Responsibility, 281). Philosopher Frank Jackson offers what he calls the â€Å"Knowledge Argument† for qualia. Jackson’s knowledge argument presents that nonphysical facts can be devised from facts about phenomenal quality. Through the concept of qualia, Jackson’s knowledge argument shows that the identity thesis is false. The identity thesis holds that mental events are simply identical with brain processes—identical in the same manner that sounds are identical with density waves in the air. The thesis bases on the idea that mental states of thought, sensation, and awareness are alike those of physical states (such as those of the brain and central nervous system). An example of identity thesis is that lightning and an electric charge are two of the same thing. In other words, lightning is an electric charge. An advocate of the identity thesis is materialist Peter Carruthers. Carruthers argues that everything (including mental states) exists through physical causes. Carruthers’ argument for the identity thesis can be summarized from the beliefs that some conscious states and events are casually necessary for the occurrence of some physical ones, and that there will be no need to advert to anything other than physical-physical causality in a completed neuro-physiological science. Thus, some conscious states and events are identical with physical brain states and events (Reason and Responsibility, 301-302). However, the concept of qualia refutes the idea of physicalism, and is the foundation of Jackson’s knowledge argument against identity thesis. As a believer of dualism, Jackson uses the concept of qualia to support that the mind and matter are distinct and independent substances capable of existing without the other. Qualia are the subjective, felt qualities of experiences. For example, one may know all the physical properties of the color red and the physics behind why some things are red; however it is qualia that allows one to experience what it is like to actually see red. Jackson constructs his knowledge argument around the ideas of dualism and qualia. To further illustrate Jackson’s argument for qualia (and dualism), the case of Fred and his unique color vision will be presented (Reasons and Responsibility, 298-299). For some reason, Fred has the ability to see two colors where others only see one. His retina is capable of distinguishing between two wavelengths of red in which others familiarizes with only one. He tries to explain the difference between the two reds. However he fails in doing so because others do not comprehend the difference. Therefore it is concluded that Fred can visually see one more color than everyone else. Despite having all the physical information about Fred and his special trait, one cannot know what it actually feels like to see two different types of red. Thus, Jackson believes that the physicalist left something out in the theory of physicalism—the qualia or what it feels like to actually experience something. Consequently, quale explains how dualism is valid and physicalism is incomplete. The existence of knowledge through qualia (mental state) and that of physical facts (physical state) demonstrates the idea of dualism—the view that two fundamental concepts exist. Jackson’s knowledge argument derives mainly from his thought experiment of Mary; the brilliant scientist who has spent her life confined within a black-and-white room and has never seen colors. Mary learns all the physical facts relevant to the mind. She becomes an expert on the neurophysiology of vision and knows all there is to know about color. When Mary is released from her room, she experiences color for the first time. One would think intuitively that her color experiences provide her with knowledge she previously lacked, and that what she learns includes certain facts about what color experiences are like. The facts she learns upon her release cannot be physical facts because she already knew all physical facts before leaving the room. Therefore, the new knowledge comes from the concept of qualia, which indicates that not all facts are physical facts (Reason and Responsibility, 298-299). Thus physicalism is false. Jackson reaches his conclusion that the identity thesis is false by proving that mental states are not physical states. According to the identity thesis, states and processes of the mind are identical to states and processes of the brain. The concept of qualia refutes the validity of the identity thesis by presenting subjective forms of experiences. The knowledge acquired from subjective forms of experiences differs from those of physical knowledge about experiences. Since physicalism requires that all aspects of knowledge are the same, physicalism cannot be sound. Thus the identity thesis must be false. The cases of Fred and Mary show that physicalism doesn’t amount to all knowledge. The summation of Jackson’s knowledge argument can be illustrated by the following: before Mary leaves the room, she knows all the physical facts about color experiences. When Mary leaves the room, she learns new facts about color experiences—facts about what it’s like to see in color. Therefore, there are nonphysical facts about color experiences. Furthermore, the identity thesis is false because Jackson’s knowledge argument reveals that there is something about the experience of color (in Mary’s case) that cannot be captured by the physicalist view. So, physicalism is incomplete. Physicalism lacks the phenomenal quality of the mental state—the ability to experience something regardless of physical knowledge. Qualia and the mental experience can never be achieved from the premises of physicalism and the identity thesis. Thus, the phenomenal quality of experiences cannot be accounted for through physical properties of the brain. In conclusion, the identity thesis is false because nonphysical properties, like phenomenal properties, exist.

Building a power base Essay Example | Topics and Well Written Essays - 500 words

Building a power base - Essay Example This will happen if and only if I strictly follow the power-building plan that I have. Being a professional and team player tops the list of actions in the power-building plan. To become a supervisor, one needs to prove to the organization that they know their work and that they can work well with the other members of the staff. I am no exception to this and so I have to behave in a manner that shows that I understand what is expected of me. To achieve this, I need to have a decent dress code that will show that I am a nurse; I have to come to work on time and spend extra time socializing with my patients and knowing what is affecting them. To show my professionalism, I need to respect my supervisor and always ensure that I follow their instructions carefully. Every place has its set rules and the healthcare agency is not an exception. To show that I have the ability to become a supervisor, I have to ensure that I know the hospital rules and follow them effectively. This includes reporting time, the dressing code, the way to interact with the patients and the entire w orkforce (Yoder. 2011). Effective communication is one most important element in achieving the goals. This means that I have to effective communicate with all the players in the agency. I have to ensure that through my communication I am able to recognize ranks and ensure that I do not spoil things with my communication. Getting outside help is also important. I have to look at various supervisors and what they did to achieve their current positions. After this, I have to develop leadership qualities. There is no better way of doing this than following the rules of the agency. I also have to ensure that I always see problems in the agency and report them for fixture. Ensuring that the needs of the workforce are met is also an important tool as it allows one to be loved by other members of the workforce. Lastly, I have to get empowerment from other

To What Extent is Class Conflict Inevitable Essay

To What Extent is Class Conflict Inevitable - Essay Example The researcher states that from a Marxist perspective, a conflict between the bourgeoisie and the proletariat is inevitable because the former always use all means necessary to ensure that the control the latter in a manner that ensures that they become wealthier. The ability to exploit others to ensure that more wealth is in their hands is the reason why the bourgeoisie remain dominant in society and it is only a matter of time before the proletariat, as a result of their despair, rise against the bourgeoisie. While this may be the case, class struggle is existent in modern society and this is mostly as a result of the elite not only controlling the means of production but also the most political authority to ensure that they secure their economic positions. Through having political power, they can pass laws that are against the masses in such a way that the latter provide cheaper labor so that the bourgeoisie can make more profits. Furthermore, the masses, or workers, have created unions so that they can have the advantage necessary to help them in reversing the policies of the bourgeoisie through such actions as strikes as well as making deals that are favorable for them, such as good working conditions and better pay. Maavak states that while in the past the term social conflict was used mainly in socialist circles, in the modern world, it has come to be used within the context of a growing gap between the wealthy and the rest of society. The capitalist system has come to be at the center of the new divisions according to classes, with those who own big business forming the elite while the rest of society being categorized as less privileged because their economic strength is not secure. From this point of view, owners and workers to control not only the means of production but also labor which ends up creating class divisions manifest class struggle through the attempt or contest. A result of this contest is that happens on a regular basis as the two class es work towards outmaneuvering each other in an almost unending process.

Conley vs.wilmut Essay Example | Topics and Well Written Essays - 750 words

Conley vs.wilmut - Essay Example Conley stance is harsh and firm: human cloning should not be practiced because it interferes with God’s creation. Conversely, Professor Ian Wilmut is polite and puts himself on the hot seat to defend the practice. He remains objective and asks tough questions such as, if couples have been denied the right to procreate naturally, what is the harm in trying out new technology like human cloning (Wilmut, 2004). The topic on human cloning has brushed shoulders with high political icons and religious leaders. The ethical part has hit many headlines in the media world and raised eyebrows as to its interference with the natural process of human creation. Wilmut has remained extremely aggressive and has an ego driven attitude towards the whole process and the perception on human cloning (Conley, 1994). Human reproduction has occurred naturally since the dawn of time. However, with current advancements in technology and research, the potential for this to change is very high. Conley has done well to address the burning issue and has made great strides in evaluating the challenges that couples face when they are unable to conceive and bear (Conley, 1994) With his deep-rooted Roman Catholic beliefs, Conley remains a close-minded voice as to the effects of human cloning. Wilmut, on the other hand, is set on killing the stigma. Research has been done in hopes of solving some of these issues. Couples have been genetically challenged to have the right to live a life like any other normal human being (Wilmut, 2004). The pervasiveness of this discourse concerning  the dignity in  today’s world has  given  it a mask of the subject matter that has been  highly  contested and  made it vague. Wilmut has observed this in his sixth edition; this concept has become ubiquitous. Conley has claimed that cloning of human embryos has violated the sanctity of the human race. He recommends that it should not be

Read short story Essay Example | Topics and Well Written Essays - 250 words

Read short story - Essay Example This side of the valley is symbolic of life and has a seemly association with Jig, while Hemingway links it to her desires to settle down permanently, have the child, and be in a loving relationship. However, the valley’s other side is the opposite. It is sterile, barren, bleak, and a desert landscape that has no life or animation present (Hemingway 12). This side of the valley is representative of abortion and its unwanted and deadly consequences. It is also, perhaps, symbolic of the meaningless and empty nature of the earlier relationships between the couple. In the story, it is as if the author takes the two characters and places them in a landscape, which seems to exemplify the decisions they will have to make, as well as, the major differences that stand between the two of them as individuals. The author deftly and subtly utilizes more than one aspect of the setting in the story to show significant things about what it means, which, in this case, is the valley and its two contrasting

Symptoms of Bipolar Disorder Essay Example | Topics and Well Written Essays - 1250 words

Symptoms of Bipolar Disorder - Essay Example Patients’ successful coping with treatment and medication can change the course of depression (Lam et al, 2000). Bipolar disorder consists of several symptoms, some of them being prodromal or predicting the onset of an attack. The purpose of this paper is to critically examine the symptoms of bipolar disorder based on research. Hence, three empirical research articles from peer-reviewed scientific journals will be summarized, and an overview of the research findings from all three studies will be detailed. The distinctive features of bipolar disorder have been determined from earlier research studies. Some reverse neurovegetative symptoms such as hypersomnia or excessive sleeping, hyperphagia or overeating; melancholic symptoms; suicide risk during the depressed phase; irritability, anger, overactivity and psychosis are associated with bipolar depression. The clinical predictors of the disease are early onset of symptoms, bipolar family history, and hypersomina (Perlis et al, 2006). Relapses are likely to occur after long distance traveling when undergoing a jet lag, or from disorder and deviation in the pattern of daily routine (Lam et al, 2000). The main recommendations put forth by the American Psychiatric Association (APA, 2000) for cognitive therapy are the early detection and treatment of prodromal symptoms, the maintenance of regular social interactions and sleep routines (Lam et al, 2000). Research investigations focusing on the symptoms of bipolar disorder are crucial for developing preventive interventions as well as optimally effective therapies for the mental illness. This empirical research was conducted by Simon et al (2008). The authors studied the phenomenon of mood symptoms in people with bipolar disorder, and evaluated how the symptoms related to work productivity. This is a significant topic for research because bipolar disorder being a major cause of disability leads to increased likelihood for loss of

Business & Economics of Strategy Essay Example | Topics and Well Written Essays - 2250 words

Business & Economics of Strategy - Essay Example However, the government still holds an important role to play prior to the success of the industry. Porter believed that the government has an important role to play prior to the success of a company or an industry in general (Porter, 1990). The government has substantial control in the business sector because it is its task to provide a promising For instance, the government’s lack of focus attention towards the automotive sector and inconsistency when it comes to long-term strategic policy framework have considerable impacts on the UK’s auto industry (House of Commons, 2009; Holweg et al. 2009). This has become one of the specific weaknesses of the sector. In short, the UK’s auto industry is dependent on the government’s important policy and procedure. The Automotive Products Trade Agreement affected Canada because of the economic downturn. This in return brings forward positive association between politics and performance of the auto industry. The issue of global warming encourages the car manufacturing industry to go for alternative designs that will minimize fuel consumption and green house gas emission. This is in line with government policies especially in Europe to take considerably the issue of global warming. ... Sales for automobile have substantially decreased and car manufacturing companies have feared the eventual impact of this in their business. Social Analysis Distracted by the aftermath of economic downturn, customers are more willing to compromise the need for a car. In a society where economic activity is unstable plus oil crisis has substantial impact, having a car is considered a luxury. People are most likely to go for their basic needs first and set aside other secondary needs in life. In the midst of oil crisis and economic downturn, public transportation was in demand. This is also influenced by educating the people about the possible implications of too much green house gas emission that most of it comes from automobiles. This only shows that social considerations have important impacts on the auto industry. In short, social business environment is another important consideration for the automobile industry in order to create a substantial need for its offerings. Technologica l Analysis Grant (2009) pointed out that in order for a company to have long-term survival; there is a need to consider resource and capability base upgrades. In line with this, the auto industry is consistently observed to promote different car models suited to the ongoing trend and created needs through technological innovation. Toyota is known to produce cars that are known for their cutting-edge technology. Part II. Industry Analysis The automobile industry is good at stimulating demand or needs for their products. In fact, it is the latest trend of every company to stimulate needs for their product and service offerings (Kotler et al., 1999; Boone and Kurtz, 2006). Car companies from Asia, Europe, North America and

Huckleberry Finn Essay Example for Free

Huckleberry Finn Essay In the protagonist Huckleberry Finn as he is depicted by Mark Twain, Emerson’s idea of the American scholar is epitomized. The following essay will present the points of Mark Twain as an American scholar through the character Huckleberry Finn; it is through Huckleberry Finn that Emerson’s ideas of nature, books and action become realized and this essay will bring to the forefront of its argument these facts among many other ideas of Emerson’s American scholar are epitomized in Twain’s character Huck. Huckleberry Finn is a character whose main purpose seems almost like a young tale of the Iliad in which fate seems to simply happen to Huck Finn. The events leading up to his stay with the widow Douglas he accounts are no fault of his own, as the metaphor of the story is found with the great Mississippi River so does Huck Finn’s life simply flow along until he makes a conscious choice. This choice comes into being when Huck decides that ‘sivilised’ life is not for him. In the rejection of civilized life Twain is brining in elements of Emerson’s ideals: Huck Finn is a very simplistic character and his thwarting of Widow Douglas best attempts of making him presentable to society become the correlation of Emerson’s American scholar. The American scholar according to Emerson is best found in nature since it is with nature that man learns how the world works; in the trees, and in the roots. This classification allows a man to simplify his life; life is easier with just nature and without civilization. Thus, it may be surmised that Huck’s doffing off of nature is Twain’s own sentiment on the subject of culture and the evilness of society. In Huckleberry Finn’s disappearance from civilized life, after his father kidnaps him and Huck fakes his own death, the voice of Emerson is best found with Jim the slave. Jim gives advice to Huckleberry Finn about the disappointments found in the world and how a man may be able to handle himself by making conscious choices. In the litany of Emerson, this concept is also found by way of Emerson stating that a scholar must gather for himself the appropriate information from different books in order to find an organized opinion about a subject and to take a side of each books’ opinion in order to find himself. Jim states similarly to Finn that he should experience what life has to offer and decide for himself the difference between right and wrong, morality and immoral nature. Thus, the point of going down the Mississippi is to gain as much knowledge and experience as possible in order to later filter opinion from fact, one’s own thoughts from society’s mores. It is in the creation of man’s own thoughts, of Finn deciding throughout the journey that no man should be a slave that Huckleberry Finn becomes a man, becomes an American scholar since he is finally thinking for himself. He rejects Widow Douglas, his father, society in whole and travels with Jim collecting his own thoughts and deciding what is wrong and what is right in the nature of man. In a subtler note, Emerson states that the American scholar must take action and in this capacity Mark Twain does not falter with his protagonist Huckleberry Finn. Huck’s action consists in the part of the story where the Dauphin capture Jim and subsequently sells him in order to receive the reward. Huck is completely outraged by this betrayal and in the course of the story this signifies the first time that he acts upon his own judgment and he rejects the advice of his conscience which tells him that by helping Jim escape to freedom he is in a way stealing Miss Watson’s property. Huck tells himself, All right, then, Ill go to hell! (Twain), Huck resolves to free Jim. Emerson’s concept of the American scholar persists with this idea of action; Emerson states that the scholar must fill every moment of every day with action. The scholar should accordingly work different jobs in order to become fluent in a myriad of vocations. The scholar must also be a poylglot in order to express himself with different thoughts. In the language of the text Huck Finn speaks a very succinct colloquial language as well as proper grammar at times. Thus, he is fulfilling Emerson’s concepts. Finn’s epiphany while traveling and having conversations with Jim is such that he discovers man is his own master; in discovering that Jim has to hide in order to be free and comparing that with Finn’s own hiding in order not be kidnapped he relates himself to Jim. The discovery upon the river is as Emerson highlights, â€Å"And, finally, is not the true scholar the only true master? But the old oracle said, `All things have two handles: beware of the wrong one. In life, too often, the scholar errs with mankind and forfeits his privilege. Let us see him in his school, and consider him in reference to the main influences he receives† (Emerson). Thus, Finn epitomizes Emerson’s view of the American scholar through not only his thoughts but also his behaviors and his actions.

South Africa World Cup 2010 Project Leadership

South Africa World Cup 2010 Project Leadership Executive Summary This paper analyses the project of the Soccer World Cup held in South Africa in 2010 on behalf of FIFA. An introduction to the project at hand is laid out to explain the situation in which the project took place. A critical evaluation of the project is made, determining the facets that the Government and organising committee had to effectively deal with, what type of leadership styles were implemented, how team building progressed, the project life cycle and the external factors influencing this project. Improvements are recommended for some aspects of this project that could have made the Soccer World Cup more successful than what it was deemed to have been. Some of these recommendations include; better team building, more effective planning, budgetary concerns and public relation issues. The World Cup Opening Ceremony was a major success, followed by the first goal of the World Cup in the first game between South Africa and Mexico. When Siphiwe Tshabalala, of South Africa, scored the first goal, South Africans deemed the project a success. Introduction to Case Study FIFA (Federation Internationale de Football Association) has taken it upon themselves to be the guardian of the game all over the world, in every shape or form. According to FIFA World Cupà ¢Ã¢â‚¬Å¾Ã‚ ¢ (2010), their mission statement is, Develop the game, touch the world, build a better future. They do not merely focus on playing the game but rather they have to focus on every aspect that may affect the game and all that the game stands for. Rules, laws, players, developing the game and using this sport to bring hope to people all over the world, especially those less privileged than others. FIFA World Cupà ¢Ã¢â‚¬Å¾Ã‚ ¢(2010) states that the World Cup started in 1930 in Uruguay and this inaugural World Cup was won by the host team. There have only been two times since the inauguration that the World Cup was not hosted and that was during World War II. South Africa recently hosted the FIFA Soccer World Cup. This is the project that will be used as a case study as I am a South African citizen and am currently residing in the country. Information that has been referred to on this project has been experienced firsthand. This was the first time that the FIFA World Cup that was hosted by an African Country. The Soccer World Cup was hosted in South Africa from June 11th 2010 to July 11th 2010. 32 teams participated in the World Cup with the final game being played between Spain and Netherlands. Spain reigned victorious. It was a major project for South Africa, as although the country had previously hosted the cricket and rugby World Cups, it was the first time that this type of World Cup was hosted in the country and the event was made up of many projects. Many project defining aspects needed to be started from scratch. The project management was run by the Government who recruited a number of different resources, companies, personnel and task teams with the hope of making the project a success. Most importantly they assigned the role of project coordinator to Danny Jordaan. The areas that needed to be addressed included, amongst others, stadium construction and improvements, airport construction and refurbishment, infrastructure and logistics, transportation, accommodation, policing and justice, immigration, finance and health. Each of these projects needed to be successful in order for the event to be a success. This project consisted not only of these internal projects but was also influenced by external factors such as the countrys image to the world, opinions of South Africa by other countries and contractual agreements with FIFA. Therefore media and marketing were also part of the project. The success or failure of the project would impact on the economy and general well-being of the country for many years to come even after the event had taken place. The project management team needed to ensure that the projects that were undertaken would have a positive outcome on the countrys operations even after the event had taken place and concluded. Transportation and the creation of jobs could be highlighted as the most crucial aspects of the World Cup. These components are highlighted as crucial as their impact would be felt most notably once the event concluded on July 11th 2010. The construction of the stadiums was crucial as although many rugby and cricket stadiums already existed in South Africa a lack of soccer stadiums was obvious. Transportation also needed to be improved as although the government felt that roads were acceptable pre-World Cup with the influx of people from all over the world, roads and transportation systems needed to be improved. Highways were expanded and refurbished, additional buses were bought and coincidentally the construction of another transportation project, the Gau-train, would be fast-tracked to be used for the World Cup. The benefit that South Africa did have was that the country was also selected to host the Confederations Soccer Cup during June 2009. The country was able to use this event as a type of a trial run for the World Cup. The rapid bus transfer system was tested in Pretoria and errors or faults that occurred were able to be rectified before the World Cup the following year. The projects success will be analysed in order to determine the factors of project management that were used, the elements of team building that are available and how the leadership aspects, styles or type of management could be changed to make improvements to the project. Critical Evaluation According to Kerzner (2009) project management and in turn project success can be defined as completing a project within the allocated time frame, within budget, meeting a specified performance level, with as few changes to the scope as possible. Project management and team building go hand in hand when dealing with any type or any form of a project. This is because almost all projects, even when operating in a virtual environment, have people involved. When dealing with a project such as the Soccer World Cup, a third aspect fits into project management and team building just as critically. This aspect is public relations. According to the Independent institute of education (2010) although public relations can be seen as its own concept away from project management, the people involved in the project need to be aware of the standings with regards to public relations. With the World Cup being such a worldwide event, with sold out stadiums and an estimation of over a billion people wat ching, what the media says, or what the world thinks will be of critical importance to determine whether the project was gauged as a successful or failure. The main problems or areas of improvement that the South African World Cup organizers had to deal with were construction, ticket sales, transportation and crime. According to Cooke Tate (2005) project management can be defined as a culmination of knowledge, skills, expertise, systems and programs that ensure that the work that is being done, by a team of people, is in fact working towards accomplishing the strategic goals of the organization or fulfilling the aims of the project to which they have been assigned. Project management will need to bring together different areas of an organization, or that of a number of different organizations such as finance, administration, human resources, marketing or operations to work in unison to achieve the aims or goals. Project management has been developed so that a single department or person working on a project has control and visibility over all the other departments to ensure that the project runs smoothly, for the Soccer World Cup 2010 that person was Danny Jordaan. The project manager will oversee all departments and actions to try and produce a successful outcome. Project management is made up of many sections and sub headings that need to be considered. The following subjects need to be addressed when developing a project and have been summarized from Shtub Globerson , 2005. Communication guidelines and the hierarchy of leadership need to be established. Lifecycle planning needs to take place to ascertain which model would be best suited to your project. Implementation and monitoring is the next area that needs to be addressed. When and how the project will be implemented and how this will be monitored to establish control. Then cost estimates and budgeting need to be developed and contingencies need to be established as to where the cost can exceed budgeted amounts and where cut backs could be implemented if needed. Variance is an aspect that all projects need to be aware of as nothing in life is certain, external environments are constantly changing and a project needs to know where it can change and where there is no room to adjust. The project needs to have prepared for any expected changes that may affect their plans or any unexpected changes that could drastically impact the outcome of the project. An important and final aspect that many projects o ften forget to include is the closeout. In the case of the soccer World Cup in South Africa, the closeout will happen in varied stages but need to be included in the planning. The initial closeout occurs when FIFA approves the set out requirements, other close outs occur at the closing ceremony, and then when projects that were included in the World Cup preparations are complete, this may be months or even years after the final whistle had blown on the final game. All projects have a project life cycle and they can vary in length. A project lifecycle is typically made up of the following 5 stages, (Gray and Larson, 2006); Project Management can be divided into five parts: Project charter development Request for Proposal Development and Process Planning Design Project team creations, Project kick-off Planning (Work Breakdown Schedule), Budget Implementation/monitoring/control Project termination, hand-off to operations management. In the case of the soccer World Cup the project life cycle would have been spread out over a number of years, even before the World Cup was awarded to South Africa. The government had to tender a proposal to FIFA against other competing countries to be allowed to host the World Cup. Therefore the project life cycle would have started pre-2004. As different projects were started and came to an end, each would have had their own life cycle as well. Each project had to go through a tender process as well. An example of a tender used for Green Point stadium has been attached in Appendix A. Different projects will also take on different life-cycle formations or models. The most commonly accepted of these models are the waterfall project lifecycle model, the agile project lifecycle model, the iterative model and the spiral project life cycle model. Each model has different strengths and weaknesses and therefore some models are better suited to different working environments. Each sub-project, underneath the main World Cup South Africa project, would have made use of different life-cycles. The World Cup would have to have implemented the Spiral project lifecycle model as Mall (2009) explains; this model combines elements of design and prototyping-in-stages, in an effort to combine advantages of top down and bottom up concepts. This model can also be referred to as the spiral development model; it is a systems development method. This model of development combines the features of the prototyping model and the waterfall model .The spiral model is intended for large, expensive and complicated projects. The World Cup was expensive, intricate, and took place all over South Africa. The stages of the project also overlapped and did not have to wait for the completion of one project to start the next. For example the building of the airports and stadiums were not contingent on the completion of the roads or other transport projects. The project was awarded to South Africa on the 15th of May 2004 and the start of the project began soon after however some parts of the project are still busy being completed, even after the World Cup. Although the highways and roads were open to be used at full capacity during the World Cup, the construction of these roads and highways are still taking place today. In comparison to standard projects that organizations will take on, and the case study at hand, the soccer World Cup in South Africa, certain aspects of normal operations will differ quite substantially from this type of project. The teams that worked on the World Cup in South Africa were not working in a normal business environment. Their end product was not intending to gain a competitive advantage over other competitors in the same market. The products they were producing were not to be resold yet a profit needed to be made. The product could not become obsolete, however there was a deadline date, that of the opening ceremony. The deadline date however was not that of the opening ceremony because South Africa was dealing with FIFA, FIFA required that all stadiums or any structures or projects relating to the World Cup were completed a number of months in advance. As South Africa was in control of hosting the World Cup, they were also responsible of reporting to FIFA to ensure that the FIFA World Cup was a success. Stephen Blatter, the president of FIFA, was heavily involved in the operations taking place in South Africa and Danny Jordaan was the project coordinator for the Soccer World Cup. With regards to leadership styles, two main types of leadership styles generally exist, autocratic or exclusive and democratic or inclusive. A democratic leader takes other individuals opinions and ideas into consideration before making the final decision. Danny Jordaans style of management can be seen to be democratic. His involvement with the World Cup showed that he had South Africas best interests at heart. He took into consideration other leaders opinions and advice and worked in close unison with Thabo Mbeki and Nelson Mandela when securing the tender bid to host the World Cup. Reports needed to be presented on weekly and monthly basis and he was the spokesman for interaction with the media in relation to World Cup activities. FIFA however are deemed to be autocratic. FIFA can be seen to be a franchise. Every four years a different country is elected to host the World Cup. FIFA has certain contractual requirements that each country needs to meet in order to be granted the privi lege of hosting such a prestigious event. Although South Africa could decide what the stadiums would like and how the upgrades would take place, FIFA required a certain number of stadiums to be erected or improved, for certain activities to take place and other similar requirements. The project management team needed to be compiled of a number of individuals with different areas of expertise. Although the project had a start and end date (11th June and 11th July), a budget and a scope as most projects do, the areas that this project needed to delve into were vast. The South African government had tendered to organise the World Cup. In order to successfully accomplish this, a number of facets needed to be improved, developed or started from scratch. These areas include, (Media Report, 2010), amongst others; Infrastructure stadiums needed to be built and renovated. Health Although no pandemics were forecast, they needed to be prepared. Transportation the highways needed to be improved, as well as public transport. Finance- a developing country would need to analyze budgets with high scrutiny. Technology- new fibre optic cables for televising the games worldwide. Electricity- Eskom had guaranteed power for all games, through the use of generators. Safety and Security Xenophobic attacks sent shocks throughout the world, this needed to be stepped up. Immigration- a new type of visa was created to allow access to more foreigners. Hooligans were banned. Accommodation availability and standards were a worry. Media and marketing- people needed to feel safe coming to South Africa. The South African Government identified the dramatic changes to transport logistics in South Africa as the legacy that would remain for years to come. The issues identified above are just a few examples of the projects that the overall project manager or project coordinator, Danny Jordaan, would need to have expertise on, and it would seem highly unlikely that one person would have this type of knowledge; however general management could appoint a number of sub-project managers to oversee each department and report back to one project manager. Danny Jordaan might not have had the expertise in each sub-section of the project however he was able to employ other team members to take control of those areas. Information taken from the Background Information on Government Preparations for the 2010 FIFA WORLD CUPà ¢Ã¢â‚¬Å¾Ã‚ ¢ (2010) shows a breakdown of each element that the government was dealing with. The government had weekly and monthly report sessions for each area of development. In order for a project to be successful the team that works on the project needs to be selected in a certain manner. Dr. Meredith Belbin defined a team role as: A tendency to behave, contribute and interrelate with others in a particular way. He spent a number of years working on the theory about teams. Dr. Meredith Belbin has written a number of books and one of his fundamental theories is based on team roles. The roles that individuals will fill when placed in a certain situation when trying to achieve a certain goal. Individuals have different personalities and different strengths and weaknesses. Belbin initially believed that the success or failure of a project would rely on the intellectual levels of the team members. According to Belbin associates, (2010), he ran a simulation test at a university for over ten years to determine the grounds of his theory. The theory is that a teams success or failure is not reliant on intellect but rather on the balance of roles that each individual will assume when in a certain environment. This team roles can be divided into three sub-sections and then into 9 individual team roles. The three main sections are Action-oriented, People oriented and Thought oriented. Action-Oriented roles include Shaper, Implementer and Complete-Finishers. People Oriented Roles include Coordinator, Team Worker and Resource Investigator. Thought oriented roles include Plant, Monitor Evaluator and Specialist. Advantages and disadvantages that make up each team role need to be discussed and understood in order to create the most effective team for the project at work. According to Belbin Associates (2010) and Belbin himself, (1993) the different roles have different pros and cons. The shapers advantages include the drive to challenge team members to improve, they are dynamic people, who are extroverted and who stimulate others. They also avoid complacency by introducing new attributes. Negative characteristics include that they are argumentative and are not sensitive to other peoples feelings. The implementer is characterized by people that get things done, those who take ideas and turn them into actions. They are conservative, disciplined and work systematically. The disadvantages however are that they show inflexibility and resist any kind of change. Complete finishers have the advantageous characteristics that ensure that a project is completed with all the small details completed. They are focused on deadlines and can be seen as perfectionists. These characteristics lend themselves to worry unnecessarily and these individuals find it difficult to delegate tasks to others for the fear of losing control of the task at hand. Belbin also identifies advantages and disadvantages for the other roles too. The coordinator leads the team to achieve the goals and objectives that they perceive as realistic. They are excellent listeners, calm, good natured and are able to delegate tasks, however sometimes the coordinator delegates away too much authority and may be seen to be manipulative. The team workers provide support to the team and ensure that all the team workers are able to work together effectively. They are able to be flexible, diplomatic and perceptive. Their disadvantages have been identified as having tendency to be indecisive and do not commit to any major decisions. The resource investigators are innovative and curious. They explore other options available to them and handle negotiations. These team members may however be overly optimistic and lose their enthusiasm for the team and their own roles rather quickly. The final three roles also each have advantages and disadvantages. The plant role is cr eative, flourishes on praise and invents new ideas or advances. The disadvantages however are that this team member finds criticism very hard to handle or accept, they are introverted and prefer to work alone. Their communication skills are poor and often ignore restrictions or restraints that they are given. The monitor evaluators strengths include that they are ideal at analysing and evaluating other team members ideas, they are successfully able to weigh up pros and cons of different possible investments, and are critical thinkers. Their drawbacks are that they can be detached and unemotional; they are poor motivators for their team members and wait to react to events rather than instigate them. Finally the ninth role, the specialist, that was added on later by Belbin include advantages of that they pride themselves on their skills and abilities, they are focused on their professional status and are an expert in a certain area of knowledge. Their disadvantages include that they m ay limit their contribution purely to what they consider themselves to be expert in and may lead the team to become pre-occupied with technicalities and small detail rather than the overall plan. In relation to the World Cup information on which techniques were used for team building are not readily available, however it has been assumed that Belbins theory was used when selecting the teams that were brought together for this project. Each team involved with the project would need a careful balance of the team members in order to be successful. A key element of team building is the stages of team development as developed by Tuckman (1977); Forming, Norming, Storming, Performing and finally Adjourning. Each individual team that is part of the World Cup development project needed time to adjust to each stage to team development. It is clear that the construction teams on site had not properly adjusted to team development as they coordinators of these projects had to deal with strikes and unrest at many of the stadiums. The projects where the majority of teams were based, transport and infrastructure is what the world watched most with regards to development projects, it is here where nation branding took place. The way in which South Africa wanted to portray itself was largely reliant on what was reported in the media and in the news. Strikes, delays and xenophobic attacks were in the news for a large majority of the time leading up to the world cup. Due to this the branding of the country was portrayed in negative lighting for a lot of the time that should in fact have been used for positive and encouraging reporting. The influx of foreign tourists to South Africa missed the original goal by a large number. Due to many of these factors the income to the country was much less than the expenditure and much less than what was expected. According to an article in the Telegraph, South Africa made a return of just  £323m on the  £3bn it spent. In conclusion to the critical reflection; the sustainability that FIFA brought to South Africa for the World Cup was not incorporated into the countries national strategy and therefore many of the strides that the country made during the World Cup were quickly eliminated when the final whistle was blown. Recommendations The specific details of the areas of which project management, project leadership or team building activities used during the World Cup were not readily accessible. Therefore the overall outcomes of the world cup and which practices should have been more heavily included can be deduced. Although information about the World Cup as a whole was available the smaller projects techniques and tools were not made available to the public. In critical review of the World Cup one of the most unsuccessful areas of the project was the budget or cost aspect of the iron triangle. To illustrate the point, (Pedroncelli, 2010), Soccer City Stadium, which hosted the opening and closing ceremonies for the World Cup was completed at R1 billion over budget. Strikes at other stadiums such as Green Point, forced organisers to bring in negotiators for increases in salaries, and the lost time then forced the Government to enforce additional shifts at higher costs to finish on time as the completion deadlines were non-negotiable. Imports of construction materials ran over budget as the rand lost strength to other currencies and prices escalated higher than what the budget had predicted. Therefore although the scope and time were met, the cost was extraordinarily higher than predicted. This could be due to two reasons, either the budget was not well planned out and the estimates and actual costs were not realistic and not well researched or revised, or the variance of aspects discovered in the project was vast. It seems that the variance was the reason to blame for some of the over spending on the project. Poor planning could be blamed for this. Elements such as strikes or increases in costs of materials could have been realised beforehand and more concisely included in the budgetary stage of planning. A recommendation for future projects is to research and predict more accurately about future fluctuations, or to buy materials in bulk at a known price so that variances do not occur at a later stage. A number of projects were not completed on time which can be viewed as contrasting as other projects managed to finish ahead of schedule. A recommendation for future projects of this nature is to learn from other projects which developed similar end products and were produced under similar circumstances. Green Point Stadium organizers could look at the development techniques used by the project co-ordinators of the Soccer City Stadium. Work breakdown schedules and organisational breakdown schedules should have been more precise and shared amongst projects with similar outlines. Managers in control of stadiums or projects that ran over budget or over time should take note of the way in which projects were executed which ended on time, on budget and had no scope creep. It is clear that as the sub-projects of the World Cup were each significant in their own right therefore each project was governed by different managers or by different planning committees. Some stadiums were handed over to FIFA ahead of schedule and other projects such as the construction and refurbishment of highways are still being completed after the event has ended. It is a recommendation that the tenders for the construction or refurbishments should have been sent out earlier. The tender, as attached in Appendix A, shows that although a very thorough and positive process was followed, it was only started in 2006, 2 years after the World Cup project was given to South Africa. If more time had been given to the constructors and those parties, the costs involved may have escalated less. The teams may have had more time to form The leadership style of FIFA cannot be changed. They are a corporate body that acts as a franchise in relation to the World Cup. They have a formula that works and they expect participating nations to follow this plan. This autocratic style is suitable to the environment in which FIFA operates. Danny Jordaans leadership style and approach to the World Cup was successful. Nelson Mandela said, when South Africa was awarded the privilege of hosting the World Cup that, South Africans should treat this decision with humility and without arrogance because we are, after all, equal. Danny Jordaan focused on bringing South Africans together. From the construction workers on the roads and in the stadiums to fans to corporate CEOs funding different projects, all parties felt part of the World Cup, because the country felt proud to host the World Cup as one nation not separate races. The final recommendations that would be made however include; Better planning for variance conditions. These conditions include: working environments and severance, stability of the Rand against currencies or then bulk buying. Earlier tender dates for highway construction. Improved communication with the media for a positive reflection of the host nation. Incorporating FIFA changes into the national strategy in order to retain the positives. Increased time for team development on different projects. If projects were tendered and started earlier, strikes and delays may have been less severe. Ensuring the project coordinator is democratic or inclusive when dealing with a force as strong as FIFA in its autocratic behaviour or tendencies. Conclusion In conclusion the Soccer World Cup hosted by South Africa, on behalf of FIFA, in 2010 was a successful project. As indicated in the recommendations a number of improvements could be put forth that could have eliminated some of the problems that the Government and other parties experienced. A focus on public relations should have been highlighted. The xenophobic attacks prior to the World Cup should have been better handled by the Government to reduce the negative image that is portrayed of the country. Communications between the sub-projects could have been better established so that problems experienced on one site could be avoided on another. The leadership styles executed by the parties involved were well executed and appropriate. FIFA is a corporate organization that operates as a franchise when dealing with the World Cup. Their style therefore needs to be autocratic. They need the country which is hosting the World Cup to fulfill certain goals and expectations. Danny Jordaan, the project coordinator, executed a democratic or inclusive style of management which worked well in the environment in which he was operating. He was able to successfully execute the project, although over budget, by incorporating all South Africans into the buildup of the World Cup. Budgetary problems experienced by the organizing committee could have been overcome through better planning and better time management. Tenders and start dates of the projects could have been brought forward to an early date, relieving the tensions of deadlines and fluctuating prices. If the start dates had also been brought forward it may have allowed teams more time to go through the development stages of forming, norming, storming and performing. The construction of the highways may also have been completed to a better schedule. To summarise one moment of the World Cup that truly showed the success of such a tournament being hosted in Africa for the first time was when South Africas striker, Siphiwe Tshabalala, scored the first goal of the tournament. The country celebrated as one, and brought the African spirit alive.

A World Without Cars Essay -- Environment Pollution Ecology Essays

A World Without Cars James Q. Wilson the author of the article "Cars and Their Enemies" briefly ponders the possibility of our world without personal automobiles. He speculates whether our current society would welcome the invention of the personal automobile into a fictitious world without cars. Wilson immediately answers no. Wilson knows, as many well-informed individuals and experts do, that the personal automobile is responsible for contributing to pollution, destruction of rural and wilderness land, and depletion of natural resources. And an advanced society such as we live in today would not likely choose to burden our health, land, and resources for the sake of luxury and convenience, or at the very least, the personal automobile would not be as accessible as it is today. Because, in all reality, our current society does embrace inventions that compromise our society's well-being such as oil and chemical refineries, pesticides, and even convenience foods such as fast food and many refined prepacka ged foods. Wilson's opinions in his article, "Cars and Their Enemies" and discussions I have had on-line in the 305 class about Wilson's article have demonstrated to me that the personal automobile is an example of how many people are unwilling to acknowledge how personal convenience and luxury contribute to the deterioration of our world. Wilson's encouragement to the readers of his article to imagine life as we currently know it without the automobile begins with Wilson outlining exactly why the personal automobile is destructible in so many ways. He points out that academic and social critics believe that cars "burn fuel inefficiently" (304) ejecting "large amounts of unpleasant gases into the air" (304); "vast quantiti... ... of the personal automobile has damaged and continues to damage our world certainly provides a more informed awareness. Awareness, knowledge, and understanding possibility can lead to solutions to work towards improving the world we currently live in and the world in the future. However, I feel that it is a battle between selfish and personal desires and the urgent needs of our society and world. Even if an increased awareness and desire to work towards alleviation of the problems of pollution, outward expansion, and depletion of natural resources occurs, I'm afraid, as time goes by, it is becoming increasingly too late. I think the cliche, hindsight is 20/20 is certainly applicable here. Works Cited Wilson, James Q. "Cars and Their Enemies." The Presence of Others. Ed. Lunsford, Andrea A., and John J. Ruskiewicz. Boston: Bedford/St. Martin's, 2000. 303-313.

Cinnamon: Its Not Just For Making Cinnamon Rolls :: Botany

Cinnamon: It's Not Just For Making Cinnamon Rolls Most people around the world are familiar with the sweet and pungent taste of cinnamon. Cinnamon is the common name for the trees and shrubs that belong to the genus Cinnamomum of the Laurel family (Lauraceae). Cinnamon spice comes primarily from the Sri Lankan cinnamon known as Cinnamomum zeylanicum. It is obtained from the plant by drying the central part of the bark, which is then sold in stick or powdered form. The cinnamon oil is extracted from the waste products of drying and the pointed black fruits that the tree bears (1). This oil is used for medicinal purposes or flavoring (2). Cinnamomum Zeylanicum is the source of cinnamon that we in the United States commonly buy. Cinnamon contains cinnamic aldehyde, essential oils, Eugenol, metholeugenol, muscilage, sucrose, starch, and tannin (3). Distribution Have you ever wondered where cinnamon comes from? It is unbelievable to think that there is a place somewhere in the world where cinnamon is commonly seen growing along the side of the road. Just imagine walking through campus with cinnamon trees growing all around you. Cinnamon is native to India, Mayala, Ceylon, China, Japan and Taiwan, where it is as common to them as an Oak tree wood be to us (1). The spice grows in a number of tropical forests and is extensively cultivated throughout the tropical regions of the world, including Madagascar, Brazil, and the Caribbean (4). Cinnamomum zeylanicum, True Cinnamon is native to Sri Lanka, India, where it was one of the spices responsible for world trade (5). Description The Cinnamomum zeylanicum tree grows up to thirty feet tall with ovate to ovate-lanceolate leaves that can be four to seven inches long. The flowers are inconspicuous, and the panicles of the yellowish flowers are usually longer than the leaves (6). These panicles bear pointed black fruits from which cinnamon oil is extracted. The cinnamon sticks are made from the bark of the tree and are rolled naturally when the bark is sun-dried. The tree grows best in deep, well-drained, moist soils (1). Uses Cinnamon (Cinnamomum zeylanicum) has many common everyday uses and some not so common uses. Everybody has probably used cinnamon for some reason, whether for cooking purposes or medicinal purposes. Despite being widely used in food and pharmacy it is also important in the cosmetic and perfumery industries (7). In some areas cinnamon has been known to be used for religious purposes.

Iago’s Use of Rhetorical Strategies to Manipulate Othello in Shakespear

Iago’s Use of Rhetorical Strategies to Manipulate Othello in Shakespeare’s Othello Rhetorical strategies are continually used to get a point across or to manipulate another. Iago uses many devices to put false accusations into Othello’s head. In lines 330-447 in Act 3 scene 3, Iago uses rhetorical question, imagery, and sarcasm. He questions Othello and makes him think the worst between Cassio and Desdemona, and then his use of words adds color and a picture, so it has to be right. Last his sarcasm creates the assurances Othello needed to be duped. To start, Iago uses rhetorical questions favorably to cause Othello to question Desdemona’s love for him. When Othello finishes with â€Å"†¦Than answer my waked wrath!† Iago comes back with â€Å"Is’t come to this my lord.† Later he goes into â€Å"Are...

Burger King

Emphasis on customer service Mcdonald strongly believe in 3F Motto , Fun – Provide an enjoyable working environment for their employees Firm- Stay firm on doing the right thing for customers Fair- nurture an open and honest work culture based on integrity , teamwork and respect for each other . Based on this 3F , Mcdonland strongly emphasizes the voice of the customer,. They created multiple channels to listen to customers these channels cover brand health evolve product offerings catering to customer’s needsListening and engaging to customers is central to Mcdonald . They always put customer in the driver’s seat by listening, engaging and building relationship with them For example they provide variety of party services tailored for different groups of customers. To further engage with loyal customers they have launched two loyalty clubs, the mother’s club and McFun Club with special membership. Burger King is a fast food restaurant, but the walk route is a mid-range price, to create a restaurant-style dining experience.In addition to focusing on the quality of food, they keep try to create a sense of comfort, The way in which Burger King advertise its process of preparing Hamburgers â€Å"Flame Broiled’ instead of grill that fry, gives the buyer the satisfaction of buying a healthy steak (Hamburger). This not only ensure patronage but make the targeted market group feels good about the product. This later way of operation has been popularized with the term â€Å"have it your way â€Å"theme. It makes those who patronize this hamburger feels they are eating exactly the type of hamburgers they preferred.This not only work in terms of its strategy to gain market share but it also make younger generation identify with the product as young adolescence wants to have a feel they are making their own decision on what to eat instead of Mummy have them it her choice of food. Mc donland give us first feeling is warmth, fast and save time the set menu that the designed and packed are very easy to attract people attention . McDonald’s, for instance, has worked to portray itself as a healthier, hip place to eat, offering wireless access in restaurants, updating decor and introducing smoothies, oatmeal and yogurt parfaits. Burger King Business 338 Case Study- Burger King When thinking about entering a franchise one obviously wants to make the most profit as possible. As business partners we want to make money while being involved in something we are passionate about and that is food. So why not take a look at one of our favorite fast food restaurants that is a cornerstone in the fast food industry. When thinking about making any business decision the individual or individuals must look that themselves and decided if they are doing the right thing.The first thing we decided to take the pre- qualification questionnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you can see that owning and operating a franchise involves big money. As of today being young and full of dreams we both know that we do not want to be particularly involved in the everyday operations of the restaurant. On the questionnaire it states whether or not you want to be involved only financi ally, in the day-to-day operations, or both. We chose only financially.The next step we decided to look through were the 4 P’s of franchising which are: * Product * Profitability * Process * People We all know Burger King has a great product in food choice especially with the famous Whopper! The quality and price of the food selection at the BK are very reasonable and we feel competitive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two week Franchisee Orientation and log up to 440 hours of in-restaurant training.During this initial training process, you will learn and experience all aspects of running a BURGER KING  restaurant. They also have an operations manual with comprehensive data that increases your chances of being successful in the business. Along with that they have a wonderful support team filled with experts in the franchise business that guide you on how to g row your business and give you advice. These include but are not limited to: * Director of Franchise Performance (DFP) * Sales, Profit and Operations Coach (SPO) * Real Estate Manager (REM) Construction and Design Manager (CM) * Purchasing and Supply Chain Management Group. One factor that enhanced our decision in choosing Burger King is that North Carolina is a key growth market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated email with a number for you to reach their franchising representatives for the franchising interview. After the interview there is the transaction selection, operations interview, transaction approval, and final approval. â€Å"Have it your way! † Burger King Business 338 Case Study- Burger King When thinking about entering a franchise one obviously wants to make the most profit as possible. As business partners we want to make money while being involved in something we are passionate about and that is food. So why not take a look at one of our favorite fast food restaurants that is a cornerstone in the fast food industry. When thinking about making any business decision the individual or individuals must look that themselves and decided if they are doing the right thing.The first thing we decided to take the pre- qualification questionnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you can see that owning and operating a franchise involves big money. As of today being young and full of dreams we both know that we do not want to be particularly involved in the everyday operations of the restaurant. On the questionnaire it states whether or not you want to be involved only financi ally, in the day-to-day operations, or both. We chose only financially.The next step we decided to look through were the 4 P’s of franchising which are: * Product * Profitability * Process * People We all know Burger King has a great product in food choice especially with the famous Whopper! The quality and price of the food selection at the BK are very reasonable and we feel competitive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two week Franchisee Orientation and log up to 440 hours of in-restaurant training.During this initial training process, you will learn and experience all aspects of running a BURGER KING  restaurant. They also have an operations manual with comprehensive data that increases your chances of being successful in the business. Along with that they have a wonderful support team filled with experts in the franchise business that guide you on how to g row your business and give you advice. These include but are not limited to: * Director of Franchise Performance (DFP) * Sales, Profit and Operations Coach (SPO) * Real Estate Manager (REM) Construction and Design Manager (CM) * Purchasing and Supply Chain Management Group. One factor that enhanced our decision in choosing Burger King is that North Carolina is a key growth market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated email with a number for you to reach their franchising representatives for the franchising interview. After the interview there is the transaction selection, operations interview, transaction approval, and final approval. â€Å"Have it your way! † Burger King 1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King.These countries all have large populations but are not in close proximity to the BK headquarters in Miami. How well do these five countries identify with the Burger King brand? It is hard entering foreign markets where consumers are loyal to previously established brands. Is there even enough beef to go around? Burger King will have their work set out for them to be successful in these markets and many not have franchising opportunities to rely on.France: the concern with France is how much of the population actually consumes beef.India: Burger King may have recently ruined their chances for sending their business to India. There are no beef in the McDonalds located in India. Hindu does not eat beef and that is approximately 80% of the population. Burger King thought it was a good idea to p lace an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. Why? Other than that bad business move Burger King is faced with re-inventing their menu.Nigeria- Restaurants like Tantilizers has had plenty of success in Nigeria and service similar food products to Burger King. Well, at least they sell hamburgers. Yet, it all depends on how well Burger King can re-invent meat pies and other popular Nigerian foods. I think Nigeria will be a much better location than that of France and India and it has less competition.Pakistan- McDonalds seems to found success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success from a product/menu standpoint. However, will it be enough to compete with an already established fast food base who serves similar products and have a loyal consumer base. However, the market is big enough for an additional player because of the population.South Africa- South Africa willIf I was on the Burger King Management team then I would definitely try to enter into Nigeria, Pakistan, and South Africa. I do not think that France is the type of market that Burger King will do exceptional well but maybe average. India, I would not even look any further into trying to bring the BK brand.2. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.The advantages of Burger King entering into new markets are: The disadvantages of Burger King entering new markets are:3. About two-thirds of Burger King’s restaurants and revenues are in its Americas region (United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how?The relationship should not change. America is only 5 percent of the world population but consumes 25% of beef. However, Burger King could sw itch up their menu but I do not think that will bring success. The fish and chicken products do not produce enough variety in international markets in my opinion.4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers. Why do you think these conditions would be advantageous?5. How has Burger King’s headquarters location influenced its international expansion? Has this location strengthened or weekend its global competitive position?The location has weakened Burger King international expansion. Almost three fourths of all Burger restaurants are either in the United States or Latin America. Latin America because of its convenience makes up 25 percent of global operations. However, because of the small populated countries only 1/8 of the revenue comes from the same 25 percent of the international restaurants. The wealthy European countries are not6. Evaluate Burger King’s strategy of using the Brazilian experience to guide its entries into Russia.http://www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.htmlhttp://www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdf Burger King Emphasis on customer service Mcdonald strongly believe in 3F Motto , Fun – Provide an enjoyable working environment for their employees Firm- Stay firm on doing the right thing for customers Fair- nurture an open and honest work culture based on integrity , teamwork and respect for each other . Based on this 3F , Mcdonland strongly emphasizes the voice of the customer,. They created multiple channels to listen to customers these channels cover brand health evolve product offerings catering to customer’s needsListening and engaging to customers is central to Mcdonald . They always put customer in the driver’s seat by listening, engaging and building relationship with them For example they provide variety of party services tailored for different groups of customers. To further engage with loyal customers they have launched two loyalty clubs, the mother’s club and McFun Club with special membership. Burger King is a fast food restaurant, but the walk route is a mid-range price, to create a restaurant-style dining experience.In addition to focusing on the quality of food, they keep try to create a sense of comfort, The way in which Burger King advertise its process of preparing Hamburgers â€Å"Flame Broiled’ instead of grill that fry, gives the buyer the satisfaction of buying a healthy steak (Hamburger). This not only ensure patronage but make the targeted market group feels good about the product. This later way of operation has been popularized with the term â€Å"have it your way â€Å"theme. It makes those who patronize this hamburger feels they are eating exactly the type of hamburgers they preferred.This not only work in terms of its strategy to gain market share but it also make younger generation identify with the product as young adolescence wants to have a feel they are making their own decision on what to eat instead of Mummy have them it her choice of food. Mc donland give us first feeling is warmth, fast and save time the set menu that the designed and packed are very easy to attract people attention . McDonald’s, for instance, has worked to portray itself as a healthier, hip place to eat, offering wireless access in restaurants, updating decor and introducing smoothies, oatmeal and yogurt parfaits. Burger King Business 338 Case Study- Burger King When thinking about entering a franchise one obviously wants to make the most profit as possible. As business partners we want to make money while being involved in something we are passionate about and that is food. So why not take a look at one of our favorite fast food restaurants that is a cornerstone in the fast food industry. When thinking about making any business decision the individual or individuals must look that themselves and decided if they are doing the right thing.The first thing we decided to take the pre- qualification questionnaire. The very first question asks how much you worth are in thousands and/or millions. From the beginning you can see that owning and operating a franchise involves big money. As of today being young and full of dreams we both know that we do not want to be particularly involved in the everyday operations of the restaurant. On the questionnaire it states whether or not you want to be involved only financi ally, in the day-to-day operations, or both. We chose only financially.The next step we decided to look through were the 4 P’s of franchising which are: * Product * Profitability * Process * People We all know Burger King has a great product in food choice especially with the famous Whopper! The quality and price of the food selection at the BK are very reasonable and we feel competitive with other fast food restaurants. In taking a closer look at Burger King we also like how they offer a training program. It requires you to attend a two week Franchisee Orientation and log up to 440 hours of in-restaurant training.During this initial training process, you will learn and experience all aspects of running a BURGER KING  restaurant. They also have an operations manual with comprehensive data that increases your chances of being successful in the business. Along with that they have a wonderful support team filled with experts in the franchise business that guide you on how to g row your business and give you advice. These include but are not limited to: * Director of Franchise Performance (DFP) * Sales, Profit and Operations Coach (SPO) * Real Estate Manager (REM) Construction and Design Manager (CM) * Purchasing and Supply Chain Management Group. One factor that enhanced our decision in choosing Burger King is that North Carolina is a key growth market for the franchise and they are already looking to expand in the region. Upon completion of the questionnaire they send you an automated email with a number for you to reach their franchising representatives for the franchising interview. After the interview there is the transaction selection, operations interview, transaction approval, and final approval. â€Å"Have it your way! †

Hypothesis Testing Essay

The intent of hypothesis testing is to let an person to take between two different hypotheses refering to the value of a population parametric quantity. Learning squad C has conducted a hypothesis trial environing the sum of clip spent on prep by males and females. and will turn to if there is a correlativity between the variables. Additionally. larning squad C will find if there is a positive or negative correlativity. and how strong that correlativity is between both variables. Overall. statistics can be really ambitious and we will portion some of the most enigmatic constructs experienced in Quantitative Analysis for Business therefore far. When carry oning a hypothesis trial. it is imperative that a void hypothesis is identified. The void hypothesis is the hypothesis that is assumed to be true unless there is sufficient plenty grounds to turn out that it is false ( McClave. 2011 ) . The void hypothesis for this experiment: Is the average sum of clip spent on prep by females equal to the sum of clip spent on prep by males? The ascertained significance degree is. 05. which means that there is a five per centum opportunity that we will reject the void hypothesis. even when it is true. The activity informations set provided were eight informations points for adult females and six informations points for work forces. Because of the little sample size. we have conducted a t-test for this experiment. The grades of freedom equal 12. which we assign a critical value of 2. 179 from a t-table. If the trial statistic ( t-statistic ) is less than -2. 179. or greater than 2. 179 we will reject the void hypothesis in favour of the option. The t-statistic for the clip spent on prep by work forces and adult females is – . 4899. This figure does non fall into the rejection part. so we fail to reject the void hypothesis. In other words. the average sum of clip spent on prep by work forces and adult females are equal with a 95 per centum assurance degree. We have besides determined the correlativity coefficient. The correlativity coefficient ( denoted by the missive R ) is the step of the grade of additive relationship between two variables ( Webster. edu. n. d. ) . The correlativity coefficient can be any value between negative one and one. If the correlativity coefficient mark is negative. it means tha t as one variable decreases the other variable additions. The opposite is true for a positive correlativity coefficient. if the value of one variable increases the other variable lessenings. It is of import to observe that correlativity does non needfully intend causing ; we can non presume a right decision based on correlativity entirely. For this experiment. the correlativity between work forces and adult females was 0. 346102651. When informations with values of R are close to zero. they show small to no straight-line relationship ( Taylor. 2015 ) . Even though the correlativity for this experiment was positive. it is non a strong correlativity. The closer the value of R to zero agencies that there is a greater fluctuation around the line of best tantrum ( Laerd Statistics. 2015 ) . Statisticss can be a really dashing topic. and there have been some constructs that have proven to be hard for each member of larning squad C. Many squad members struggle with the proper choice of expressions in Microsoft Excel. while others struggle to replace values into the many equations involved in statistics. There are besides legion symbols to retrieve. and decently place when calculating an equation. From a conceptual point of view. chance is tough subject to hold on. The construct itself seems unintuitive. and is hard to understand an intangible construct that is based on guesswork and the best opportunity that an person has to see one event or another is random ( chance ) . When you take that construct and seek to do it touchable by seting it into an equation. things get rather confounding. Hypothesis proving can be good when an person is seeking make up one's mind on what hypothesis to take refering to the value of a population parametric quantity. When make up one's minding to carry on hypothesis proving it is of import to travel through the five stairss of the hypothesis proving process that include: making premises. saying the nothing and alternate hypothesis. finding the right trial statistic and trying distribution. calculating the trial consequences. and construing the determination ( Boston University. n. d. ) . Interpreting the determination can include comparing the agencies for each of the groups can give a better apprehension of where each group falls as an norm. Interpreting the determination besides includes finding whether there is a correlativity between the two variables and finding whether the correlativity is positive or negative. For this experiment. the end was to find if there was a important difference for clip spent making prep by males and females. Hypothesis testing is used to find if there is adequate statistical grounds to back up a certain belief about a parametric quantity. MentionsBoston University. ( n. d. ) . The 5 stairss in hypothesis testing. Retrieved from Boston University. web site. Laerd Statistics. ( 2015 ) . Pearson-product minute correlativity. Retrieved from hypertext transfer protocol: //statistics. laerd. com/statistical-guides/pearson-correlation-coefficient-statistical-guide. php McClave. J. T. ( 2011 ) . Statistics for concern and economic sciences ( 11th ed. ) . Boston. MA: Pearson Education. Taylor. C. ( 2015 ) . How to cipher the correlativity coefficient. Retrieved from hypertext transfer protocol: //statistics. about. com/od/Descriptive-Statistics/a/How-To-Calculate-The-Correlation-Coefficient. htm Webster. edu. ( n. d. ) . Correlation. Retrieved from hypertext transfer protocol: //www2. Webster. edu/~woolflm/correlation/correlation. hypertext markup language

Why One Should Never Make An Important Decision Alone

There are many things that can be done by people who make an important decision in group. However, some people like to make an important decision alone. This condition may lead to some undesirable results. I agree that an important decision should never be made alone. Therefore, this essay shall explore some reasons why a person should never make an important decision alone. First of all, it is essential to make an important decision with others. As we all know, people need to consider about others’ opinion to make a right decision. For example, owner of a big company usually holds a meeting to discuss the problem of their company.This circumstances can help the owner to make a right decision how to tackle the problem of the company. The other reason is that making an important decision alone can sometimes be done without calculation. As a result, this may lead to a catastrophic result. For instance, there are some companies went bankrupt because the owner did not take othersà ¢â‚¬â„¢ opinion about their decision. For this reason, other people can help us not to make a reckless decision that may lead to our own miscarriage. Finally, making an important decision with others can help to minimize the risk of making mistakes.Furthermore, it can help to lighten the burden of the people who are in charge of making an important decision. For example, there are always more than one judge in a court to ensure that there would not be an error in making a decision. In a nutshell, it is clear that a person should never make an important decision alone. In my opinion, an important decision should be made with a full consideration as it is extremely risky. For this reason, we need to discuss our decision with others. By doing it right, one can take an important decision without a full risk.

Case Study on Adolescent Sexual Abuse Essay

Elias is a five year old Mexican American male who has recently been referred to the community counseling center due to the exposure of sexual abuse by his stepfather. Elias was a client of this community center approximately 18 months earlier. Elias had been referred for poor impulse control and hyperactivity. At that time he was diagnosed as having Attention Deficit Hyperactivity Disorder (ADHD). He also met with the agency psychiatrist who had prescribed Elias Focalin. His cased was closed after only a few sessions due to the family’s inconsistency and withdrawal from services. At this point in time Elias has been attending his sessions with his mother and baby brother. Stepfather’s whereabouts are unknown and he has not had any contact with the family since the abuse was exposed. Elias has returned to taking Focalin, since he failed to continue taking his medication after withdrawing from services. However, there have been no changes noted in his behavior since he has begun to take the medication. The psychiatrist believes that this may be due to the low dosage he has prescribed Elias and because of such, the psychiatrist has opted to slowly increase the dosage and closely monitor any changes. The clinician notes that Elias is extremely hyperactive and exhibits minimal impulse control. Other than his high levels of restlessness, Elias shows no observable signs or symptoms of reaction to the sexual abuse. When clinician has attempted to process with Elias about the abuse or his feelings about the abuse, Elias has changed the subject or ignored the clinician all together. Mother states that she has noticed no changes in his behavior since the abuse was discovered. Practice Effectiveness Questions  The special population in discussion is children, the social problems in focus are sexual abuse and attention deficit hyperactivity disorder (ADHD), which leads the target client group to be children who have experienced sexual abuse and have been diagnosed with ADHD. Our client is Elias who is a child, who has experienced sexual abuse and is diagnosed with ADHD. For the purposes of this discussion our practice effectiveness questions are: 1) What are effective interventions for children who have been sexually abused? and 2) What are effective interventions for children who have been diagnosed with ADHD? Search Description Procedures The databases utilized for this search were: Google Scholar, Social Work Abstracts, Child Welfare Information Gateway, Academic Search Complete, Professional Development Collection, PsycARTICLES, PsycINFO, SocINDEX with Full Text Sociological Collection, Academic Search Premier, and JSTOR. It was also helpful to review the journal entitled Sexual Abuse: A Journal of Research and Treatment for relevant articles. While searching the aforementioned databases, the following keywords were utilized: ‘sexual abuse and ADHD’, ‘sexual abuse and interventions’, sexual abuse and co-morbidity’, ‘ADHD and co-morbidity’, ‘children and sexual abuse’, ‘sexual abuse and interventions. ’ All articles selected were peer reviewed, found in scholarly journals, and published within the last ten years. In searching for relevant articles regarding treatment of sexual abuse, most articles addressed interventions designed to treat perpetrators of child sexual abuse; a few articles were uncovered that discussed treating adult survivors of childhood sexual abuse. Fewer still were articles that identified interventions for children who are recent or current victims of sexual abuse. In order to find information relevant to our target client group, we began pulling sources from reference pages of relevant articles which provided more focused research relevant to treatment of children who have experienced sexual abuse. Results The result of our exhaustive search of available literature led us to identify eight articles to focus on. Out of these articles, four dealt specifically with children who have experienced sexual abuse, two focused on abuse of children which included physical abuse along with sexual abuse, two were focused primarily on ADHD, four focused on co-morbidity of either post-traumatic stress disorder (PTSD) or ADHD and sexual abuse, and four specifically discussed treatments and interventions. Half of the selected articles were literature reviews while the remaining four were reporting from the standpoint of a primary source on research studies of treatments and interventions. The research studies varied in their sampling and control or comparison groups; only two studies were able to utilize a true experimental design with random assignment of study participants to control and experimental groups. The literature reviews provided an extensive overview of relevant studies and interventions from a secondary source standpoint. The eight identified sources provided an assortment of research-based perspectives as well as a sampling of evidence based on authority by those who reviewed the literature and discussed their findings in literature reviews. Research Findings Description of Articles In the article Sexually Abused Children Suffering from PTSD: Assessment and Treatment Strategies by David Heyne, Neville J. King, Paul Mullen, Nicole Myerson, Thomas H. Ollendick, Stephanie Rollings, and Bruce T. Tonge states that sexual abuse of children is a major societal problem because of its high prevalence and devastating impact on the victimized child. Children who have been sexually abused often demonstrate anxiety, depressive moods, improper sexual behaviors, nightmares, social withdrawal, sleep difficulties, anger, shame/guilt and school problems. The authors did diagnostic interviewing with their participants. The authors interviewed thirty six children and sixty nine percent were primarily diagnosed with PTSD. Within the thirty six children four of the children with full PTSD had no other diagnoses. Nine had one co morbid diagnoses, ten had two co morbid diagnoses, and two had three co morbid diagnoses. PTSD is not always prevalent and at times other emotional and behavioral problems are prevalent. In fact, many studies confirm that on clinical evaluation a large proportion of sexually abused children meet diagnostic criteria for PTSD (Heyne, at el. , 2003). This particular article showed that often there are other diagnoses that go along with PTSD but in an article by Peggy T. Ackerman, Roscoe A. Dykman, Jerry G. Jones, W. Brian McPherson, and Joseph E. O. Newton, did research on groups that have been affected sexual, physically abused, or both. The article Prevalence of PTSD and Other Psychiatric Diagnosis in Three Groups of Abused Children (Sexual, Physical, and Both) was a study done with children that are sexually and or physically abused. Fortunately, many children who are victims of horrifying events do not develop PTSD or other psychiatric disorders (Ackerman at el. 1998). Very little is known as to why some victimized children do and others do not develop psychiatric disorders. Even such basic variables as gender, ethnicity, socioeconomic status, intelligence, and age at time of trauma, have been inadequately studied. They were in a large children’s hospital in which sexual and or physically abused children were referred. The groups were divided into three, sexually and physically abused and both. Through the finding there were more boys who were physically abused and girls who were sexually abused. Anxiety and behavior disorders were more frequent than mood disorders. In concordance with clinical observation, abused boys, regardless of type abuse, had higher rates of behavioral disorders and abused girls had higher rates of two internalizing disorders: separation anxiety (caregiver reports) and phobic disorder (child report) (Ackerman at el. , 1998). Studies show most clearly that children who have been jointly physically and sexually abused are at greatest risk for psychiatric disturbance. There are many different treatment interventions one can go through to minimize PTSD and attention deficient disorders. Maryka Biaggio, Darlene Staffelbach, Dan Weinstein wrote the article ADHD and PTSD: Differential Diagnosis in Childhood Sexual Abuse which shows different interventions used for victimized children. Treatment interventions for ADHD children predominantly consist of behavior management, social skills training, and stimulant or other medication. Treatment interventions for children with PTSD generally consist of management and alleviation of emotional distress using play, psychodynamic and cognitive behavioral therapy modalities (Biaggio at el. 2000). Relaxation techniques and hypnosis have also been effective in treatment of PTSD in children. Misdiagnosis may lead clinicians to use inappropriate interventions for PTSD. Side effects experienced by ADHD children on stimulant medication may include difficulty falling asleep, lack of appetite, irritability, headaches, stomachaches, nausea, dizziness, tachycardia, muscle tics or twitches, slowed physical growth, and skin rashes (Biaggio at el. , 2000). Another undesired onsequence of ADHD misdiagnosis in SAC (sexual abused children) is the failure to address and treat the trauma symptoms of children who actually have PTSD. Given the risk of wrongly prescribing, untreated trauma, and negative impact on self-esteem for children misdiagnosed with ADHD, it is unfortunate little attention has been given to this issue (Biaggio at el. , 2000). Increased attention to clinical decision-making in the differential diagnosis of ADHD and PTSD may lead to more appropriate, beneficial, and timely interventions. Darcie) Allison M. Briscoe-Smith and Stephen P. Henshaw’s article entitled: Linkages between child abuse and attention-deficit/hyperactivity disorder in girls: Behavioral and social correlates, was an excellent source to explore the relationship of sexual abuse and ADHD and begin to discuss the co-morbidity of these events for children. The article described a research study carried out with a sample of 228 females at a summer camp for girls with ADHD over a three year span. Each year cohort groups were created to identify the prevalence of abuse among girls diagnosed with ADHD and those who had not received a diagnosis of ADHD. Out of the twenty-four identified cases of abuse histories, twenty of these girls were diagnosed with ADHD, and of those abuse histories ten were sexual in nature which is much higher than any other form of maltreatment documented by the researchers. All girls who had abuse histories had a co-morbid diagnosis of Oppositional Defiance Disorder. The study found that girls with both ADHD and abuse histories were more likely to display externalizing behaviors and be negatively received by their peers. The study also analyzed the relationship between the prevalence of an abuse history and the rejection from peers and found aggression to partially mediate that relationship. The authors concluded that girls with ADHD were at increased risk of having abuse histories and questioned the accurate diagnosis of ADHD. It was suggested that the girls who had histories of abuse may more accurately be diagnosed with PTSD and/or share a co-morbid diagnosis with PTSD. Judith A. Cohen and Anthony P. Mannarino conducted a research study comparing two interventions to treat children who have been sexually abused; their findings were published in the article entitled: Interventions for Sexually Abused Children: Initial Treatment Outcome Findings. This article was one of few that specifically addressed interventions for children with the focus being treatment of sexual abuse. The sample consisted of 49 children between the ages of 7 and 14 who were randomly assigned to either sexual abuse specific cognitive behavioral therapy (SAS-CBT) or nondirective supportive therapy (NST) for a twelve week duration. The study found that children in the SAS-CBT group improved significantly in social competence and in the reduction of feelings of depression. Also, substantially higher percentages of children involved in SAS-CBT experienced what is considered clinically significant improvements. In regards to deterioration while in therapy, higher rates were found in children who received NST. For the safety of the other children in the groups, children who were consistently displaying repetitive extreme sexually inappropriate behaviors were removed from treatment groups; seven NST participants were removed from the study as compared to two children participating in SAS-CBT. Parental satisfaction with treatment was high in both treatment groups which either treatment modality. The clinical impressions of the authors conclude that sexual abuse specific cognitive behavioral therapy is superior to nondirective supportive therapy in the reduction of depressive symptoms. SAS-CBT was also favored due to the benefit of including parents in treatment (NST did not formally include parents). The authors also concluded that there is value and importance in providing a directive therapy technique in dealing with the effects of trauma caused by sexual abuse. Assessment of Evidence Implications of Evidence Interventions for sexual abused victim’s trauma may include based cognitive behavioral therapy, play therapy, parental involvement- parent training, behavioral therapy, coping skills training, psycho-education, and prevention awareness. PTSD interventions may include trauma based cognitive behavioral therapy, and play therapy. Attention deficit disorder can also be treated with behavioral management techniques, medication, social skills training, play therapy, parent training, behavioral classroom interventions and summer treatment programs. Many sexually abused children have other diagnosis along with PTSD and several possible co-morbid diagnosis are more than likely behavioral, but often can be confused with PTSD. When looking at interventions and treatments clinicians need to look at the client’s cultural background so that way we do not intrude on their lives.